Digital Marketing: Beginner’s guide | Influencive Media
Have you started your business from scratch? Or are you handling a business established by someone else? Whatever position your business is standing at, you wish to elevate it to the next level. Wondering how? The answer is 'digital marketing. Digital marketing is the famed term of the century. If you want to know how to publicize your products and services so you can earn more- it's through digital marketing.
What is meant by digital marketing?
Digital marketing is the online promotion and sale of your services or products.
How has digital marketing started?
With the increasing use of online platforms, marketing trends have shifted from physical to online. Previously, companies hired people who used to go to the targeted audience for product promotion. E.g. if a new cosmetic product was launched, it was promoted in colleges where there was a more female audience. If the results were favorable, more and more people would buy; and the product's sales would increase.
On the contrary, females rely on social media promotion through trusted websites in the present day. They read people's comments on a cosmetic product, and if they are satisfied, they will buy the product of that brand either online or through a physical store.
What are the various types of digital marketing?
There are different ways of digital marketing through which you can promote and sell your products or services.
Search Engine Optimization (SEO)
When you search for something in the google search bar, some websites appear on the page. It is most likely that a website with the most relevant content appears on the top. This order of websites that appear depends on the google ranking through SEO. The google optimizer ranks a website according to the relevance and quality of content on a certain topic. Thus, the better your keyword research is, the more your content has off-page and on-page optimization, and the more people (organic traffic) will read your content.
Tools you can use for SEO are:
Have you ever searched for the best clothing brand for 2022, or what is the best mobile of the year or any other product? You might have observed that ads about clothing brands or mobile ads start to appear on the sides of your Google or Fb page. These brands have paid Google and Facebook to show their ads to relevant audiences. Whenever you click on any of these ads, an amount is being paid to google or FB. This is known as PPC. It is one of the effective marketing strategies to attract an audience to their website, which increases the chance of their sales.
Tools you can use for PPC are:
Social Media Marketing
Everyone uses social media platforms like Facebook, Instagram, Twitter, Snapchat, and LinkedIn. If a company or brand has a strong social media presence, people will trust it. Having a strong social presence means you need to have many followers and likes on comments on your products. This encourages people to buy your products more and more.
Tools you can use for SMM are:
Whatever you post on your website in the form of pictures, videos, reports, blog posts, illustrations, etc., comes under content creation. Content creation and SEO run hand in hand. If your content is relevant to the search of people, SEO can work more precisely on it (finding keywords and making internal links). Then you are more likely to have more audience that can land on your website.
Email is the oldest yet most reliable source of outreach. It promotes new products and services and offers discounts, eBooks, newsletters, and webinars. People usually open their emails once or twice a day to see important messages. Hence it is a good opportunity to become an important inbox message through a mailing strategy.
Tools that you can use for email marketing are:
You can advertise promotions and news about your business and products through mobile messages. When you go to buy a product from a brand, it is often a practice now that they would ask for the buyer's contact number. Secondly, the websites also ask you to connect through WhatsApp to ask any query or question they would reply to on WhatsApp. Later, promotional messages appear from that brand or company. People are most likely to act and react quickly to message promotions if they want to buy a product.
The mobile app is another useful marketing strategy. The mobile app is a user-friendly way to connect to a business. The mobile app is somewhat similar to the website. A mobile app lets users read product/service details and buy them easily. App stores like Google Play and Apple Store are common online stores where people can find your app. Cross-app promotion and paid promotion can increase the chance of your app appearing in the top search.
Advantages of digital marketing campaign
A digital marketing campaign is useful for several reasons:
- Helps to make your company stand out among other competitors
- Attracts more traffic to your page
- Improves the reliability of your business and services
- Helps to earn more revenue
- Provides long-term success
Steps to implement a digital marketing campaign
Digital marketing is not a haphazard process. It has a process that can be followed to achieve the goal. The steps of a digital marketing campaign are:
- Identify your audience
- Set goals for your digital marketing
- Contact a digital marketing agency or set up your strategy
- Start and optimize your strategy
Digital Marketing Agencies
One of the remarkable digital marketing agencies that can help you achieve your goals are:
Digital marketing can help to boost your audience to a greater extent. It is the most effective and widely used type of marketing today. It would help if you were vigilant to survey and choose a digital marketing campaign that best fits your business or company.